Like everything else in life, Networking can be effective AND it can also be ineffective. It’s all up to you. Networking will work if you work it. Conversely, it will not work if you do not work it. You can’t just say “Networking does not work for me.” It may not, but it is not because Networking does not work. Instead, you should say “I don’t work at Networking”. There is a big difference. Make sure this is not your case. Be the one that says “Networking is an incredible part of my business because I make it a priority.”
Cultivating relationships and developing referral sources is critical to your success in today’s professional environment. Take advantage of it and don’t miss out.